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Clients are sent weekly emails to alert them of numbers we’ve scored or, for Platinum clients, when and where to go for a date we’ve arranged.

In many cases she will take someone with a sense of humor over someone who is more good looking, she said, and career plays a lesser but still significant role in matching.

In November 2017, I ran across an ad seeking “people with good Tinder skills” for a job as a “Virtual Dating Assistant.” At first I thought it was a joke, but I completed their online form out of pure fascination. Apparently, professional writers make for good online-dating assistants; knowing how to seduce strangers with the written word is the company’s mandate, after all.

Despite hiring writers to do this work, virtually none of what the company does requires creativity of any kind.

My Closer manuals were written by the company’s founder, Scott Valdez, a self-taught dating expert with a background in sales.

The manuals have titles like , and are loaded with his personal insights into the primal female brain.

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So if you want to have a chance at meeting your most intriguing matches, you need to have the best possible profile, photos, and messages.”In my guise as a middle-aged American male, it’s my job to pursue women on our clients’ behalf.