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Ok Trends, the official blog of Ok Cupid, presents statistical observations from Ok Cupid user interactions, to explore data from the online dating world.To generate matches, Ok Cupid applies data generated by users' activities on the site, as well as their answers to questions.In May 2016, a team of Danish researchers have made publicly available the "Ok Cupid dataset" project, containing (as of May 2016) 2,620 variables describing 68,371 users on Ok Cupid for research purposes (e.g., for psychologists investigating the social psychology of dating).In December 2017, Ok Cupid rolled out a change that would require users to provide their real first name, in place of a pseudonym as was previously encouraged.
Additionally, a study published in the August 2018 edition of Science Advances by researchers at the University of Michigan and the Santa Fe Institute found that users of an unnamed, popular, and free online dating service in New York City, Boston, Chicago, and Seattle typically pursued potential partners ranked on average 25 percent more desirable than they were (as measured by the Page Rank algorithm).A-List (paying) members see no advertising and have more filtering options and preferential placement in an "A-List Matches" section of search results.A-list members can also browse openly while choosing whether or not their profile is displayed to those they visited."Credential stuffing" describes using passwords stolen from one service (like another dating site) to attack another service, on the assumption that many people will reuse passwords across websites. The site used to have a highly active journal/blogging community as well.Journals are not available to new members and the feature is now "retired." Members have the option of saving favorite user profiles, which display the favorited person's responses to questions and profile updates on the member's front page.
Any adult may join the site and all users may communicate with others via private messages or an instant messaging "chat" function.